Meet the team
Our story
Our journey began when we came to Spain from cold Norway in search of warmer weather, more light and a different rhythm of life.
But along the way, we found so much more.
We discovered a Costa Blanca full of hidden places, generous people and traditions rooted in the land. Olive groves, citrus farms, beekeepers, vineyards, mountain trails and family-run fincas became part of a world we wanted others to experience too.
And we found each other.
What started as a passion project has grown into Ground & Connect: a way to bring people closer to the food, nature, stories and local producers that make this region so special.
From the beginning, we have focused on creating experiences with care and intention. We do not want to offer standard tourism. We want to create moments that feel personal, thoughtful and connected to place.
Today, we work with local partners to curate farm-to-table meals, harvest experiences, tastings, workshops, wellness activities, outdoor experiences and private gatherings for groups, companies, retreats and travel partners.
Every experience is shaped around the season, the setting and the people taking part.
We are proud of where this journey has taken us, and even more excited for what lies ahead. What sets us apart is not just what we offer, but the intention behind it. We take time to understand, explore and create experiences with purpose at every turn.
“We came to Spain looking for the sun.
We ended up finding connection, and feeling grounded. “
Our team
Anja (Alexandra) Trujillo Normann
Anja is a traveller, journalist, educator and experience creator with a deep love for people, culture and meaningful stories.
Growing up on a farm in Kansas gave her a strong connection to open landscapes, practical work, family traditions and life close to the land. Later, life brought her to Norway and then to Spain, where she found a new rhythm on the Costa Blanca.
With a background in journalism, teaching and a master’s degree in business leadership, Anja brings curiosity, structure and purpose into Ground & Connect. She is passionate about finding the story behind a place, a meal, a producer or a local tradition and turning it into an experience people can feel part of.
At Ground & Connect, Anja helps design experiences where guests can taste, learn, explore and connect with the real Costa Blanca and beyond.
FOUNDER
Linda Kingdom-Clark
CO-FOUNDER
Linda
Elena Trujillo-Normann
DIGITAL MARKETING & ADMINISTRATION
Elena is a digital marketing professional with a background in back-office operations and customer service.
She brings a strong understanding of communication, organization, and customer experience to her work, combining these skills with her passion for the ever-evolving world of digital marketing.
Outside of work, Elena enjoys traveling, cooking, and exploring interior design, drawing inspiration from new places, cultures, and creative ideas.